Lessons for writing compelling copy

Let’s cut to the chase. You have copywriting questions, and after writing the sales copy for hundreds if not thousands of product pages, I have answers.

A Cheat Sheet for Optimizing Your Copy To Digest in 1 Minute or Less

• Make your description sound bigger than it is. It’s not grey, it’s gun-metal grey. Use more adjectives.

• Make the copy easy to understand. Simplify the products USP (unique selling point). It’s not a system for optimizing dynamic customer flow, it’s software to drive more sales.

• Make the product sound inexpensive by undermining your competitors. Use lines like why pay more? Or like X, but half the price.

• Make it sound high-quality if it’s not cheap. Do this by highlighting the craftsmanship and exclusivity to make your price seem justified.

• Make it stand out with a USP, such as the world’s first fully diamond car key.

• Make it a solution to a problem — Bad breath? X toothpaste eradicates the bacteria that cause bad breath with just 1 brush.

• Make the features and benefits clear. A condensed article is a feature — The benefit is so you can learn more in less time.