Rules to avoid spending blindly
The definition of marketing has been hijacked. It’s not just about building relationships or getting to know your customer — blah blah blah.
The end goal always has, and always will be sales.
Rules to guarantee a return:
Don’t pay influencers or ad agencies upfront. Pay them as a revenue share for the sales they drive.
Don’t set a large budget to start. Always start small and double down on the channels that are working.
Don’t spend $5,000 on a logo when you’ve not proven your product concept first.
A coupon code is for proof, not just for discounts. You can track successful sales by using coupon codes. It’s your most powerful weapon.
Don’t blindly copy tactics. What works for other businesses isn’t guaranteed for yours. A customer referral scheme is great for teeth whitening, but not so much for erectile dysfunction meds.
Don’t buy your own hype and keep inventory in check. What people say they like, and what they’re willing to buy are two different things.
Don’t equate views to sales. The goal isn’t to pay for 10,000 sets of eyes, it’s to attract real, paying customers.
Be ruthless about ditching what failed to generate sales.