Marketing’s low hanging fruit

Low-hanging fruit, in marketing terms, means:

• the easiest

• most accessible

• most profitable moves you can make.

Businesses make the mistake of assuming they only need more customers. This isn’t always a profitable move.

Your ‘customer acquisition cost’ will deplete your profit margins.

An easier tactic is to focus on increasing your ‘average order value’ from customers who are already buying.

You can do this by:

• Add upsells on products that pair well together. (eg. Bike, shoes, helmet, pump, etc)

• Create bulk discounts (eg. buy a 60-day supply and save 20%)

• Offer ‘free shipping’ above a certain price threshold.

• Unlock a ‘free gift’ when the customer spends over a certain amount.

• Send current customers more frequent ‘restock’ reminders & offers.

• Create merchandise where current customers can join the community of your brand. (T-shirts, mugs, tote bags, etc)

• Offer a digital membership where bonus perks are given for paying a little extra.

Put simply, it’s way easier to sell more to your current customers, than it is to find new ones.