1-Minute Marketing Tips: Optimize Your Ads
Lessons from $100,000 of ad spend
Last year, I spent over $100,000 on advertising across various platforms. Facebook, Instagram, Pinterest, Google, Reddit, PR & sponsored blog posts.
Here are some lessons learned, that could help you with your own ads:
Reach is failure disguised with a different name. The only measure of success is sales.
Short ad copy gets the click. Long ad copy gets the sale.
Use images where possible, not video. Create curiosity and get them to your own landing page.
Ask questions with your headlines e.g. “Is this the best shoe of all time?” gets more clicks than the statement “This is the best shoe of all time.”
Don’t just show them the product and forget your call to action. Always tell them where and how to buy it.
Use coupon codes to prove what ads are working.
Your product might not be right for every platform. A recipe book would convert brilliantly on Pinterest ads, whereas a local maths tutor would not.
If you give Facebook $100, they’ll spend $100. If you give them $10, they’ll spend $10 — It’s better to keep your daily budget small and make the ad platforms work to create conversions for you.