Write sales pages that convert
Let’s cut to the chase. You want to write effective sales pages, and I have the exact formula to do it.
Simply write your answers to the relevant questions below and you’ll have all the elements to your own beautifully coherent sales page.
The What
What is the product?
What does it do for the customer?
The Why
Why is it on the market?
Is it new or an advancement on something they already own?
Why do they need it?
The Who
Who makes it?
What credibility do you have in your industry to make customers want to buy it from you?
Are you the best? The cheapest? The ‘OG’?
The How
How can they introduce it into their life?
Does it need to be installed or assembled?
Is it easy? Fast-shipping?
The Where
Where can they buy it? Only from you?
Is it instant access software? Is it a video?
Does it take time to ship?
The When
When can they buy it?
Now? Is it a pre-order?
When are they likely to receive it and start absorbing the benefits of it?
Boom! There’s your sales page.