How a Magician Made $200,000 in Sales on a…

A case study in learning to be bold in your marketing and calling out old legends In 1902 an unknown card cheat published a book called “The Expert At The Card Table.” The author published the book under the alias S.W. Erdnase, but in the decades since, historians have tried and failed to uncover this person’s true identity. No one with that name ever existed.

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