How To Use Random ‘International Awareness Days’ To Sell Your Products
A mini-hack for reaching customers every day of the week
STEAL THIS CAMPAIGN
A mini-hack for reaching customers every day of the week
Editor’s note: This article is part of a series, Steal This Campaign, wherein we highlight creative, achievable, and unique ideas that you can steal or replicate parts of in your own marketing campaigns.
January is International ‘Walk Your Dog’ Month. Seriously, I did not make that up.
As a dog owner, to me, every month is walk your dog month. I don’t just walk my dog in January. If anything, due to the seasonal frequency of rain, I probably walk my dog less in January… anyway, I digress.
There’s a World Toothache Day, World Procrastination Day, and some other nonsense events I can’t find the energy to tell you about right now.
These awareness days, weeks, and months can equip you with reasons to approach customers or promote your products with a theme. This is especially helpful to business owners that only speak when they have something worth saying — and right now, their mind has gone blank.
Example: Using ‘International Zebra Day’ To Sell Playing Cards
I find the sillier the day, the more silly you’ll need to be in attaching your product to it.
No customer will take you seriously as you sell your NASA socks on promotion for ‘International Observe the Moon Night’… so have some fun with it.
January 31st came up as International Zebra Day — and with 43 different designs of playing cards on my client’s site, I decided to make this tenuous link to a zebra-pattern deck of playing cards.
There were only 260 units in stock, so it seemed like a good way to remind customers about them.
This was my email:
As you can see I had fun with it and slapped in a few jokes, as well as a great pun.
How Can You Find Days for Your Business?
Thankfully, AwarenessDays.com has organized everything neatly into UK, U.S., or international awareness events. You can use their calendar to plan out your promotions or social media posts.
Here are a few free ideas to get you started:
Re-promote your Nutella brownie boxes for World Nutella Day on February 5th.
Run a ‘free pizza’ contest on February 9th for ‘Pizza Day.’ Every customer who orders from you that day is entered. Choose one, five, or ten winners to get a free pizza.
Ask people to comment under your post with a kind thing they’ve done for ‘Random Act of Kindness Day’ on February 17th. Drive engagement on your socials.
Sell your dog biscuits for 20% less on February 20th for Love Your Pet Day.
Commit to plant a tree with every order made with you on March 21st for International Day of Forests.
If you have the time, sell with a rhyme — International Poetry Day is March 21st.
Quite honestly, this a goldmine for low-budget content plans. Use the themed days, weeks, or months to breathe new life into your old stock or to spice-up a simple sale.
Now, be sensitive to certain subjects, don’t try to promote your pasta sauce during Cerebral Palsy Day or your cryptocurrency newsletter during Black History Month — unless of course, you have some credible and authentic reason.
Fun fact: Today is World ‘Clap a Story’ Day… just saying.
I’m off to walk my dog now because January told me so.