I’ve told many friends about this iconic Bezos moment.

It was in a video, where the interviewer asked Jeff Bezos…

“Do you know that some people hate you?”

Jeff’s blasé response…

“I do. But do you know what they don’t hate? Cheap prices and fast shipping.”

*Boom*… Mic drop to Bezos. Exposing the fickle nature of capitalism, whilst also giving you a recipe to rise above the noise.

Turns out, I must have dreamt the entire thing. I found the video again in order to write this article—and he does not say that.

However, the message is still there. There are two eternal rules in commerce:

• Cost, and;

• Convenience

If you can make things cheaper and make it easier and/or faster for the customer to receive those goods—you’ll have a thriving business, no matter what people think of you personally.

It’s true today… and it’ll be true 10 years from now.

Don’t fully believe me? The top 5 retailers in the world are:

1. Walmart

2. Amazon

3. Schwarz Group (Lidl, Kaufland, etc)

4. Aldi

5. Costco

Collectively earning over $1.3trillion in income, they are all synonymously known for their low prices and convenience—be it fast shipping or conveniently located & well-stocked stores.

Maybe it’s something to think about with your own business too. How can you become better in these 2 key areas?