Light Switch Sociopathy
Have you ever seen an influencer in the wild?
A few weeks ago I was in Ibiza and was fortunate enough to get a hotel room with a private pool.
On day 1, a woman in a bikini jumped onto the wall of my hotel room, to take a selfie—replicating my view.
On came:
the pout
the bum sticking out
the hair flick.
It all happened in the blink of an eye like a chemical reaction—but after the shutter had clicked it was turned off like a light switch.
She hopped off our wall, without acknowledging the presence of either my wife or me… and carried on walking.
Head buried in her screen. Not smiling.
The same thing happened multiple times per day, by multiple women (and some men) in the same way. All posing by our room to get the perfect shot for the gram.
I felt like David Attenborough, observing influencers in the wild.
All were clamouring to get the shot of this epic pool room to post it online.
Helping them to win admiration from people they don’t know - about something they don’t have.
What scared me was the way in which this pretend life was turned on & off. It was narcissism and sociopathy at the flick of a switch.
From nothing, to ‘best-life-ever’ to nothing. An attention-seeking supernova.
It made me wonder how much of an influencer’s life is faked—and how little they enjoy life when the camera is off.