Philipp Meder — Firstly, thank you for reading. It means a lot. :)

I don’t remember that part of his book exactly, but I have read it. It’s a great read. This though, was a custom campaign using age-old shock marketing. I think what you’re alluding to might be the whole ‘spray painting his own billboards’ kinda thing. WHICH IS A MASSIVE INSPIRATION for all of my work. I love that ‘thinking outside of the box’ marketing.

Coming soon I do have a blog that mentions that book of Ryan Holiday’s. It was a viral product launch that used his ‘trading up the chain’ method from the book to ensure viral success.

I think you’ll like that one… and sometimes it’s nice to see methods from a book in action.

In the meantime if you’ve written anything that you think I’ll like, tag me in the responses and I’ll check it out. Especially if you’re into marketing too.

Much appreciated,

Geraint Clarke