What happens when people just don’t know?
If you want to witness the power of the unknown, simply check out your Facebook, Instagram or social media feeds from any point this year. Covid-19, the US election to name but a few… but it extends outside of that also.
During these whirlwinds of uncertainty, people begin speculating. That speculation, without confirmation, becomes frustration. It becomes hate.
We exist in a world that demands certainty and explanations. We’ve lost our appreciation for the unknown… We’ve lost perspective.
Every question we ever have is answered by the device in our pocket, within milliseconds. So what happens when we’re faced with the unknown for a day, week or month? The answer is chaos.
Within minutes of any salacious tweet or soundbite, stories circulate online with outlandish claims… all backed by unverified sources. Rumours are absorbed with the same efficacy as truth.
We’ve become junkies for fast-food facts that have no nutritional value or merit. Somehow people are happier to consume a lie, than nothing at all.