The Buyer Triangle: My Secret to More Sales

The Buyer Triangle: My Secret to More Sales

Geraint Clarke
Not everything you sell will be a winner.

I like to think of selling a product like the famous fire triangle.

For fire, you need fuel, oxygen, and heat. Lose one of those things and you can’t create or sustain the fire.

Sales are like fire. Much like fire, you need all three of these things to get something to sell incredibly well.